Category: SP Consulting


SP Spotlight: Irakli Alasania



Irakli meeting Georgian military cadets

  1. How did you connect with SP Consulting?
    • I have known Paul Johnson and Lincoln Mitchell from my previous experience in the 2012 election campaign in Georgia.
  1. What drew you to SP versus joining other firms or agencies?
    • Reputation, professionalism based on a firm moral foundation.

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SP Spotlight: Meet the Summer Associates

This summer, SP Consulting was lucky to work with 3 rock star summer associates: Kelly, Suzanne, and Anna in our Washington, D.C. office. Through record heatwaves (up to 113 degrees with humidity!), a surge of D.C.’s subway shutdowns, and a fiery political race for the White House, our summer associates made the most of their 3 months with SP. Get to know who they are, what they gained from their experience with SP, and what else they’ve been up to this summer.




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The Star [SP]angled Banner!

How did SP Senior Partners around the country celebrate the Fourth of July? With festivities like parades, fireworks, and time spent with family and friends of course! See how staff, Senior Partners and even our CEO, Paul Johnson, spent their time enjoying the holiday weekend.

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A Marathon, Not a Sprint: SP’s Nicole Duritz Discusses the Importance of Setting Goals and Teamwork

By Nicole Duritz


Gmas and Nsd at Grandmas copy

I ran my first two marathons in 1999 and 2000, then I got married and had twin boys. My life got a little crazy and as a working mom, I had to fit in my exercise where I could. I woke up at 4:00 AM and rode a stationary bike in my basement. I started distance running again in 2007 when the boys were five but didn’t enter a race until 2010.  My first race was the 2010 GW Parkway Classic 10 miler. I was 44 years old and I set my sights on another marathon. I decided to wait until my boys were a bit older and I decided on 2016 to celebrate my 50th birthday.

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From His POV: SP Consulting’s Eric Lee Runs in MuckFest MS

On June 4, SP Consulting Digital Marketing Associate Eric Lee ran in the Philadelphia MuckFest MS 5 kilometer run benefitting the National Multiple Sclerosis Society. While a 5K run may not sound too difficult, the biggest challenge is that the course is full of other runners, big obstacles, and mud. Lots of mud. With his GoPro Hero4 Silver strapped to his chest and along for the ride, Eric provides us with a unique perspective of his incredible journey through 5km of flying mud action.

As Eric tells it, “While running the mud run was exhilarating and an intense physical challenge, ultimately it was knowing that my participation helped raise awareness and fundraising to find better treatments and, one day, a cure for those with MS that made this experience so worthwhile.” Way to go, Eric!



Adrienne Walkowiak: New Hampshirite, PR Pro, and Soccer Mom

  1.  How did you connect with SP Consulting?
    • I previously worked with Paul Johnson at FleishmanHillard (FH) and had a wonderful experience. I left FH when I moved to New Hampshire and, after working as the Director of Marketing and Public Affairs for a large hospital/health system in New Hampshire and then for a smaller local communications agency, I opened my own marketing/PR consulting firm, Adrienne Walkowiak Marketing (nine years ago now). Recently, when a project wrapped up and I had bandwidth to take on more work, I re-connected with Paul and we were both excited to collaborate again.
  2. What drew you to SP versus joining other firms or agencies?
    • Honestly, it was Paul that drew me to SP. I know from experience that he is smart, effective, and good at what he does. I saw him in action at FH and know he’s the real deal. He’s passionate about winning new business, building a strong roster of talent, getting positive results, and providing clients with exceptional service. When he was at the helm at FH, it was pretty magical – we were winning great accounts, growing the company, hiring super talented people, and executing strategic campaigns. At the time, under his leadership, FH was a really exciting, dynamic place to work.After talking to Paul about the SP business model, which would allow me to work on interesting projects with a talented team of experienced professionals – virtually from my office in New Hampshire – it seemed like the perfect fit. This opportunity will give me the best of both worlds – the “big city agency” experience from my small town in NH.
  3. What prior role or professional achievement are you most proud of and want to make the SP community knows about?
    • Working on the AARP re-branding campaign was probably the most fulfilling project of my career. I was an integral part of the team that helped transition AARP from “oh my gosh, I’m so depressed that I just got my AARP card in the mail and now I feel so old,” to a more dynamic, exciting organization targeting the 50+ population. As part of this project, which aimed to make AARP more relevant and appealing to the younger Boomer demographic, I managed a 10-city triathlon tour for people 50+, which was an overwhelming success. We secured a tremendous amount of positive media, including stories in top outlets like the Today Show and The New York Times, and we also enriched the lives of people who participated in the event. Many of our participants had never done a triathlon – or any road race – in their lives, but with the training and support from the AARP, they participated in their first one at age 50, or 60 – even 70 or 80. It was very inspirational.
    • I also worked on a speakers’ bureau, where we identified and promoted amazing people – all 50+ – and had them speak at various venues about their experiences.  I had the privilege of working with a 75-year-old trapeze artist, a 60 year old nomad and others, who were living unique and interesting lives.

      Adrienne with her husband and two daughters in New Hampshire

      Additionally, I helped identify inspirational older adults who were living life on their own terms – re-careering in their 50’s, adopting babies later in life, climbing mountains, etc. These people were featured in an ad campaign that was totally unlike anything AARP had ever done before. We wrapped the AARP HQ building with giant photos of these diverse individuals and the unveiling of the building in the middle of downtown DC was one of those powerful, I-have-the-chills moments.The entire campaign was exciting and a completely new approach for AARP, and it was wonderful to be a part of that. While working on this robust, multi-faceted initiative, I was able to use my strengths and experience – media outreach, branding, writing, event planning – to contribute to the campaign’s success.

  4. Have you been working in the same career field the majority of your career or have you experienced a variety of professional fields?
    • I’ve worked in PR/marketing for my entire career. It suits me – I love the fast-paced world, where every day is different. I like the challenge of creating customized, strategic plans for each client, and figuring out how to build a “buzz” for them.
    • After graduating from Boston University, I worked for Collegiate Advantage, organizing and promoting events on college campuses, which the best job ever in my early/mid 20’s! From an early point in my career, I was fortunate to work with major clients like Reebok, Sprint, Timberland and Rolling Stone Magazine on marketing/PR efforts targeting the college demographic. From there, I worked in entertainment PR for several years, representing major movie studios like Columbia Pictures, Paramount Pictures, New Line Cinemas and Fox Searchlight.  I organized/managed press junkets, held movie screenings, worked with regional media, and took celebrities to their DC interviews, movie premieres and other events.
    • Then I joined the FH team, where I managed projects for major clients like AARP, the United States Mint and Vision Council of America. In addition to working on the AARP re-branding campaign, I helped launch the U.S. Mint’s Golden Dollar, through a variety of initiatives, including securing a Golden Dollar float in the Macy*s Thanksgiving Day Parade, coin giveaways in major cities nationwide, and a huge media campaign. I also worked on the Vision Council of America, promoting eye care and eyewear, managing Jeopardy! host Alex Trebek as the company’s celebrity spokesperson, spearheading editors’ events in NYC to spotlight eyewear, conducting “eyewear makeovers” as a publicity stunt, and conducting ongoing media outreach.
    • When I moved to NH in 2003, I worked as the Director of Marketing and Public Affairs for a large hospital/health system before opening my own consulting business. And now I’m thrilled to join the SP team as a Senior Partner!
  5. What are three words you would use to describe your personality?
    • Um… dazzling, goddess, perfect?? OK, just kidding. I’d say determined, persistent, and funny.


      Adrienne with her daughters during the Holidays!

  1. If you could go back 20 years and give yourself advice, what would you tell yourself and why?
    • I think I’d tell myself to relax and enjoy the ride. Like many Type-A people, I’ve always looked ahead at the next milestone, striving for the next promotion, and working very long, stressful hours. Now, in my mid-40’s, I still work hard and deliver great results, but I try not to be as stressed about things like office politics. I also make it a point to enjoy time away from work – spending time with my family and friends, getting outside, etc. My younger self could have used more downtime.
  2. What do typical weekends look like for you?
    • So. Much. Soccer. I have two active daughters, ages 10 and 12, and they are heavily involved in sports. They both play soccer on multiple teams.  In fact, this fall, my older daughter, Julia, was on three different soccer teams, which was complete insanity! They both also play softball, which consumes each spring. My younger daughter, Emma, is on a competitive jump rope team, which travels around New England for shows and competitions. As if that wasn’t enough, Emma recently started golf lessons, with the goal of becoming a better golfer than my husband. There are constantly games, practices, and carpools. Besides driving kids places, I enjoy spending time with family and friends. Last weekend, we skipped all of the sports and spent a few days with close friends up in the White Mountains, where we hiked, took the girls zip-lining, and played mini golf/laser tag with the kids. While that might not have been a “typical” weekend, it was definitely a lot of fun.

Lincoln Mitchell DC Book Event This Friday


On Friday, May 20 at 11:30am, SP Consulting Senior Partner and international political development expert Lincoln Mitchell, Ph.D., will be discussing his new book The Democracy Promotion Paradox at the Carnegie Endowment for International Peace, 1779 Massachusetts Avenue NW, Washington, DC.

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The Fight to Save the Princeton Battlefield

As you read this, bulldozers tear into the Princeton Battlefield, one of our nation’s most historic sites. At this battlefield in 1777, Gen. George Washington staged a daring counterattack to save the American Revolution, which appeared to be lost less than two weeks before. Now this hallowed site is at risk to make way for a faculty housing project by the Institute of Advanced Study (unaffiliated with Princeton University). SP Consulting is proud to work with the Civil War Trust to protect America’s historic battlefields from encroaching development. In his recent column in the Washington Post, George Will comments on Gen. George Washington’s valiant charge at Princeton to turn the tide of the American Revolution and the fight to preserve this battlefield. You can join the charge and save the Princeton Battlefield by joining the thousands who signed a letter requesting the Institute to cease construction.

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A portrait of George Washington at Princeton by Charles Wilson Peale


Civil War Trust Launches Veterans for Princeton Association

SP Consulting is proud to work with the Civil War Trust and Campaign 1776 to help preserve Princeton battlefield.  The Princeton battlefield holds a special place for veterans and especially Marine Corps veterans—it was here that they fought their first land battle and suffered their first battlefield fatality. Princeton is also where Gen. George Washington first won victory over British regulars in a pivotal turning point of the American Revolution.

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SP Holiday Reception Recap and Highlights

SP Consulting hosted its annual holiday reception last month at the downtown Washington, D.C. Ritz Carlton, which drew attendance from board members, clients, friends that included many of Washington’s political and business dignitaries, as well as staff from across the country. SP Consulting prides itself on being headquartered in the heart of the nation’s capital, and this holiday event was an exceptional opportunity to showcase the wealth of connections and friendships SP has built throughout the Washington, D.C. leadership community as well as a global network of clients and colleagues.

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