Anne Johnston

Senior Partner

Anne Johnston is a multi-award-winning designer, product developer, and creative director who brings to SP Consulting more than 20 years of experience in the design industry. She has built businesses from the ground-up and been instrumental in pivoting others. Having been a member of founding teams for global brands such as Jamba Juice, GoldieBlox, Kiwi Crate and more, Anne is well versed with all creative requirements for organizations, including branding, product development, product launches, packaging design, merchandising, and material production across a variety of print and digital media.
Anne recently held the position of Brand Director at GoldieBlox, where she led and managed a cross-functional team for innovative products designed to develop an early interest in engineering and problem-solving for girls. What started as a book and toy exploded into a world-renowned brand. In just 2.5 years, GoldieBlox won Toy-of-the-Year, a Super Bowl commercial, iOS app of 2014, over 20 million views on YouTube, a spot in the Macy’s Thanksgiving parade, and an invitation to The White House. 
Before that, Anne was Brand Director to Kiwi Crate, an innovative eCommerce company that sparks kids’ creativity and curiosity through offline and online materials and inspiration. Backed by leading investors and named one of the “20 Startups to Watch” by Business Insider and “Hottest Companies in Silicon Valley” by Lead411.
You can currently find Anne in the heart of the Silicon Valley, where she is designing, collaborating, and advising businesses on their brand vision and execution. Her projects range from steering unique public-private partnerships bringing vitality to the San Francisco Peninsula, to overseeing new product launches for a variety of clients ranging from technology to toys.
Throughout Anne’s career, she has produced award-winning creative, bring her clients into the national and global arena. You’ll find her work published in Communication Arts,  Print Magazine, I.D. Magazine, Graphis Magazine, and more. She has been instrumental in winning her clients best new product awards and gaining national press coverage and strategic media placement.

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