Annette Larkin

Senior Partner

Annette Larkin is a media relations and public affairs specialist with 20 years of experience in health care, international affairs, grassroots advocacy and crisis communications.

Over the past 12 years, Ms. Larkin’s work has focused primarily on communicating key developments in women’s health in the areas of HIV prevention, reproductive technologies and breast cancer.  As the communications consultant for a non-profit drug developer, she was responsible for announcing results of several multi-country clinical trials funded by USAID, The Bill & Melinda Gates Foundation and the South African government.  Her work announcing the results of the CAPRISA 004 clinical trial of tenofovir gel, the first product to provide proof of concept that a vaginal gel containing antiretrovirals could reduce HIV and HSV-2 in women, resulted in front page news around the world, additional funding for continued trials and several awards.  Her work also included crisis management when one trial was halted early, due to the potential for the product to cause harm in women.  In this role, Ms. Larkin media trained numerous research scientists and served as spokeswoman with top tier U.S. press, as well as live radio and TV interviews in South Africa.

Ms. Larkin also represented the Freedom2Connection Foundation, which was created to fund technologies that circumvent Internet censorship in repressive regimes.

Her crisis management work has included representing President Elbegdorg of Mongolia.  Through her strategic message development, media training and outreach to key reporters, she eliminated a global media crisis which in turn resulted in the President winning a second term in office.

Prior to her consulting work, Ms. Larkin was a partner at Rational 360, a Washington-based public affairs firm, where she represented law and lobbying firms and handled media for the Prince of Wales and the Aga Khan when both gentlemen received the Vincent Scully prize at the National Building Museum.  Ms. Larkin was a manager in the media practice at Burson Marsteller, where she represented the King Faisal Foundation on behalf of members of the Saudi royal family, the National Depression Awareness Campaign and other grassroots advocacy efforts. She has also worked on federal government accounts, including the U.S. Mint and the White House Office of National Drug Control Policy.

Ms. Larkin gained political experience on Capitol Hill in the offices of Senators Al Gore, John Kerry and Rep. Connie Morella.  In addition, she worked as a field director for both Clinton -Gore presidential campaigns, and the reelection campaign for Senator Harris Wofford. She began her career as a production assistant at C-SPAN in Washington, DC.

Ms. Larkin received a Bachelor of Arts degree from the University of Maryland.

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