With 20 years of senior-level marketing and communications success, Senior Partner Genia Kaplan Quinn provides comprehensive strategic communications services to SP Consulting clients across a range of industries.
Having led marketing efforts for both for-profit and not-for-profit organizations, Ms. Quinn understands how to connect with diverse groups of stakeholders across both traditional and emerging communication platforms. As a problem-solver, she excels at developing strategies and leading initiatives that provide positive bottom line results. As a driven and creative leader, Ms. Quinn is focused on organizational and brand success through creating category awareness and defining brand value.
As Managing Director of the Big Task Weekend Division of Ferrazzi Greenlight, Ms. Quinn built and managed executive communities helping clients develop B2B partnerships focused on social responsibility by leveraging their corporate brands. Prior to joining Ferrazzi Greenlight, she was Vice President at Edelman and Scott Public Relations, as well as having led public relations efforts for the American Health Information Management Association.
With a successful record of providing strategic marketing guidance and support to corporate leaders as they drive change, she has served as a trusted counselor to many organizations including: Accenture, Avon, Blue Cross Blue Shield of Illinois, California Hospital Medical Center, Catholic Healthcare East, D2Hawkeye, Fair Isaac, Kaiser Permanente, Mars Snack Foods, McKesson, Pitney Bowes, University of Phoenix, and WellPoint.
Ms. Quinn holds a bachelors degree from Stephens College and she received her Masters in Business Communications from Northwestern University. She resides in Los Angeles with her husband and daughters.