Ron Antonette is a senior partner with more than 25 years of strategic communications and public relations experience, having developed and led consumer marketing, corporate communications, and special events programming for start-ups, municipal clients and some of America’s best-known brands. Ron works directly with C-level executives, business owners and municipal government staff on branding and communications issues, and provides public relations strategy to international companies, small businesses, and start-ups. He also communicates regularly as the voice of clients and organizations across multiple social media platforms, including on Facebook, Twitter and Instagram.
Ron has worked on an eclectic mix of creative, consumer brand PR campaigns and projects – from baby dolls and bottled water to showerheads and Swatch watches. Throughout his career, he has been involved in promoting family products, including a decade as account lead for client Playmates Toys; 5 years of agency and client roles for Mattel; and projects for The Walt Disney Company, LEGO and Amazon.com. He also has experience working with food & beverage, retail and franchise brands, launching consumer tech products, managing special events, and working with government organizations.
During more than 14 years at Golin, Ron was the senior executive on the agency’s Mattel and Nestlé accounts, and directed many of the firm’s programs for Disney, including the launch of the Go Network, and the Poohfest and Mickey’s Hometown Parade campaigns. He helped raise the profiles of clients Cold Stone Creamery, Interbath, Musicmatch, Peet’s Coffee & Tea, and Playmates (Teenage Mutant Ninja Turtles), and led projects for Amazon.com and Toyota/Scion. His team helped open The Venetian in Las Vegas, Disney’s California Adventure, Disneyland’s reimagined Tomorrowland, Cold Stone Creamery’s Times Square location, and many retail outlets. Ron has accompanied Star Trek celebrities atop the Empire State Building, WWE superstars at Toy Fair, celebrity chefs at retail events, Turtle Claus at the Rockefeller Center Tree Lighting, and Mickey Mouse on Main Street in Plattesville, Wisconsin, to name a few light-hearted moments.
At FleishmanHillard, Ron co-led its national consumer marketing practice and contributed to national work for Safeway, Magellan GPS and Enterprise Rent-A-Car. Ron has also held in-house roles at Mattel as director of brand public relations for its Boys division, including work for Hot Wheels and electronics, and ConAgra Foods supporting its shelf-stable food brands (Chef Boyardee, Hunt’s) and handling crisis communications.
Since founding the Long Beach-based “micro-agency” R. Antonette Communications, Ron has balanced public relations work with integrated marketing projects. Corporate clients include work for The Little Gym International, Fellowes Brands, Hampton Products (Brink’s Home Security), Technicolor, CPA Australia, and the Southland Motor Car Dealers Association. Active in community and youth sports locally, Ron is serving his second term on Long Beach’s Parks and Recreation Commission, and is a member of the Long Beach Century Club, Team 100 Food for Long Beach Kids, and the school site council at Millikan High School. He also is a member of the Motor Press Guild and the Public Relations Society of America (PRSA) and its national Counselors Academy.
A trustee scholar at the University of Southern California, Ron earned a bachelor’s degree in journalism/public relations and was program director of student radio station KSCR. He and his wife, Cynthia, have two school-aged children, and as a family spend many Saturdays playing, coaching and refereeing youth soccer.