Communications and Positioning
In its Positioning services, Strategic Partnerships is tightly focused on engaging the Tier 1 national and global media. The firm has developed deep relationships of trust with reporters, editors and producers to secure national and global attention to the key issues, goals and organizational/business objectives of its clients.
Typically, our successful visibility campaigns are achieved through a combination of the following:
- Crafting and placing op-eds in the Tier 1 national and global media.
- Securing carefully selected interview opportunities. Strategic Partnerships is often able to obtain the questions in advance and review the responses and/or the videos before the interviews are published or broadcast.
- Identifying, assessing, and then, with client approval, pursuing opportunities to participate on Tier 1 national and global media panels – in person or virtually – on subjects where the clients have expertise.
- Providing guidance and technical assistance to our clients’ digital and social media teams to ensure search engine optimization and maximum amplification of the messages our clients wish to convey.